1. CARING: We always build deep understanding and care about our valued customers as well as our partners and staffs.
    
2. CREATIVITY: We consider creativity & change is one of the most important factors in creating business ideas and models, management process as well as recruitment and staff training.
    
3. COLLABORATION: Our operation is based on the effective collaboration and the optimized interaction between our brands, teams and individuals.
    
4. CONSISTENCY: We consistency and continuously implement our strategies and actions in order to achieve our visions and goals.
    
5. COMMUNITY: We always act towards building and developing our PLUS Community as well as the society as a whole.